Essential Information
for individuals and organizations

The website of the Campaign to End Loneliness contains valuable information for individuals and organizations who seek to make a difference. Your work to reduce loneliness in your area can benefit from the Campaign's assistance to help you raise awareness of the health risks of loneliness in your local area and to lobby those who control government and NHS spending to ensure that they find ways to address loneliness.

Support for your event on loneliness

If you are holding an event, such as a conference, meeting, seminar or workshop and looking for someone to give a talk about loneliness in older age or to have a stall, volunteer Campaign Ambassadors are supporters of the Campaign to End Loneliness who have been trained to deliver key messages and speak confidently about the issues surrounding loneliness in older age.

The Campaign also provides you with a range of films to show at your event and even a template presentation if you would prefer to deliver it yourself.

If you are interested in learning more about the Ambassador scheme or would like to discuss having a speaker at your event, get in touch with Marianne on or call 020 7012 1411.

hidden citizens

The results of the project “Hidden Citizens: How can we identify the most lonely older adults?”, which was conducted in conjunction with Kent University, were published in April 2015. To read or download the documents visit the following links: for the Executive Summary and for the full report.

useful guidance

If you are actively working to reduce loneliness in your community then you may find the report ‘measuring your impact on loneliness in later life’ of value. This guidance offers information and advice on choosing and using a scale to measure the impact of your services on loneliness in older age. It is especially useful to those who need to demonstrate robustly that their work is making a difference, for instance, when raising funding.

the missing million: in search of the loneliest in our communities

The missing million is a report that is organized into three sections as follows:

The first section, Identifying loneliness, describes different ways of identifying older people experiencing loneliness, along with some ideas for collaboration and innovation. The report has focused on two types of approach that start from different places but that are complementary.

The first is a top-down approach: what data is available to help locate older people experiencing loneliness and to identify geographical areas that are likely to contain older people at risk of becoming lonely? The second is bottom-up: how might local, hidden intelligence be surfaced and used to help identify older people who are lonely?

The second section, Applying the methods, explains how the methods described in the first section have been put into practice as foundation services, and illustrates how different methods can be complementary and combined. It also gives examples of identifying and engaging older people from groups which have a relatively high risk of experiencing loneliness.

The third section of the report, Talking about loneliness, aims to help front line staff and volunteers prepare for and engage in constructive dialogue with older people experiencing loneliness in ways that can bring about positive change. It addresses the question of how to speak with an older person experiencing loneliness or who is at risk of becoming lonely.

becoming a supporter

If you believe that nobody who wants company should be without it and that the third age can be the best age, The Campaign to End Loneliness welcomes anyone who wants to learn or do more about loneliness in later life. The Campaign offers the following opportunities to individuals and organizations:

You'll receive a monthly e-update and a quarterly research bulletin, plus invitations to events and to get involved.

Online applications for Individuals are available at this link.
Applications for organizations are available here.

Tweet: Britain's most unlikely flatmates: Poppy, 24, and John, a sprightly 89 via @Femail #EndLoneliness #loneliness

contact the ssf

Whether you are seeking information, wish to share your views or become a member
we look forward to hearing from you

by post

Norma Thompson
Swindon Seniors Forum
1 John Street
Swindon, SN1 1RT


Swindon Seniors Forum
a voice for Swindon’s over 55s

The SSF is a member of Age Action Alliance and is sponsored by AgeUK and Santander

Patron: Lord Joel Joffe, CBE

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Donors at Open Meetings